'Oneview'
Healthcare Patient Tech
Website & UI Design
Agency
LLT Group
Task
Branding
UI Design
Agency
LLT Group
Task
Branding
UI Design
Agency
LLT Group
Task
Branding
UI Design
The Challenge
Educate the user on the unique Oneview healthcare tech platform and products. Is Oneview right for me? Which problems do Oneview products solve for a hospital? In the end, how do I get setup with a product from Oneview?
The Solution
Highlighting a breakdown of “Problems We Solve,” “Audience,” and “Solutions” straight from the hero section of the website. The entire home page would be dedicated to this content.
The Outcome
A website re-design, leveraging the existing color-palette and logo of Oneview. Reorganized IA focusing on educating the user first and foremost, while supporting content works to drive the user to convert.
Creating the Brand System
Oneview had reached out looking for a website re-build while keeping their current color palette and logo design intact. We paired these two elements with the below font choice for a clean aesthetic while avoiding a ‘sterile’ approach often seen in the healthcare industry.
COLOR PALETTE
FONT
COLOR PALETTE
FONT
Website Key Focus
Instill enough trust in the user and provide enough supporting information to drive them to contact Oneview. How can we successfully convince the user to convert to the software offered vs. their current (or non-existent) software used?
01.
Instantly and clearly calling attention to the benefits / solutions that Oneview Healthcare products and software provides to the healthcare provider and patients.
02.
Position Oneview as a thought leader in this niche industry. Drive traffic deeper into the solutions pages through several Call-to-Actions to create awareness to the offered solutions.
03.
Create a look & feel that fits both the healthcare and tech industry while graphically positioning Oneview as the industry leader.
