Modelo POP
Campaign
Futbol Environmental Design
Agency
Upshot
Task
Campaign Concept
Environmental Design
Agency
Upshot
Task
Campaign Concept
Environmental Design
Agency
Upshot
Task
Campaign Concept
Environmental Design
The Challenge
The brief called for a soccer-based campaign to play into the upcoming world cup. Crown Imports wanted to match the energy of being at a soccer game and balance this with the sophistication of Modelo Especial.
The Solution
I pulled graphics of a fan’s point-of-view in the stands at a soccer game with a larger-than-life product lockup of the golden Modelo and soccer ball labeled with Modelo’s soccer badge. These were supported by additional golden textures and soccer photos.
The Outcome
A dynamic layout that ties the viewer into the game and matches the excitement with the dynamic movement of shapes and photos in the background of the layout. The graphics we’re supported with a refined headline to meet the Brand’s gold standard.
Display Standees
Tabletop Tri-Stands
Floor Decal
Coasters
