Modelo POP
Campaign

Futbol Environmental Design

Agency

Upshot

Task

Campaign Concept

Environmental Design

Agency

Upshot

Task

Campaign Concept
Environmental Design

Agency

Upshot

Task

Campaign Concept
Environmental Design

The Challenge

The brief called for a soccer-based campaign to play into the upcoming world cup. Crown Imports wanted to match the energy of being at a soccer game and balance this with the sophistication of Modelo Especial.

The Solution

I pulled graphics of a fan’s point-of-view in the stands at a soccer game with a larger-than-life product lockup of the golden Modelo and soccer ball labeled with Modelo’s soccer badge. These were supported by additional golden textures and soccer photos.

The Outcome

A dynamic layout that ties the viewer into the game and matches the excitement with the dynamic movement of shapes and photos in the background of the layout. The graphics we’re supported with a refined headline to meet the Brand’s gold standard.

Pennants

Display Standees

Tabletop Tri-Stands

Floor Decal

Coasters