Pacifico
POP
Campaign
The New 24oz Can Environmental Design
Agency
Upshot
Task
Campaign Concept
Environmental Design
Agency
Upshot
Task
Campaign Concept
Environmental Design
Agency
Upshot
Task
Campaign Concept
Environmental Design
The Challenge
A gigantic release message and design was called for this groundbreaking introduction. This is the first 24 oz. can for the outdoorsy, Pacifico brand and I was tasked to make a splash in the retail pool.
The Solution
The Outcome
You can’t miss this creative callout or beefy beverage in-aisle. Utilizing the bright, Pacifico colors, the title was arranged and designed to hold interest while acting as a quick read. The can image was meant to be the hero of the design.
The New 24oz Can
This campaign was chosen by the Constellation Brands marketing team from a pool of different concepts. The can steals the limelight of the layout while the supporting copy is a close match. I wanted the text treatment to match the adventurous nature of the brand, pulling in subtle map graphics and cues while not crossing the line into illegibility.

Beer Truck Graphics

In-aisle Shelf Talkers

10' Banner

Coasters & Shelf Face Insert
