Pacifico
POP
Campaign

The New 24oz Can Environmental Design

Agency

Upshot

Task

Campaign Concept

Environmental Design

Agency

Upshot

Task

Campaign Concept
Environmental Design

Agency

Upshot

Task

Campaign Concept
Environmental Design

The Challenge

A gigantic release message and design was called for this groundbreaking introduction. This is the first 24 oz. can for the outdoorsy, Pacifico brand and I was tasked to make a splash in the retail pool.

The Solution

Big, bright, clear, and direct messaging paired with a massive image of the new 24 oz. can. The idea was to be as direct as possible while tying in a bit of fun with the copywriting.

The Outcome

You can’t miss this creative callout or beefy beverage in-aisle. Utilizing the bright, Pacifico colors, the title was arranged and designed to hold interest while acting as a quick read. The can image was meant to be the hero of the design.

The New 24oz Can

This campaign was chosen by the Constellation Brands marketing team from a pool of different concepts. The can steals the limelight of the layout while the supporting copy is a close match. I wanted the text treatment to match the adventurous nature of the brand, pulling in subtle map graphics and cues while not crossing the line into illegibility.